N.J. e-bike shop opens with mission to support kids

A new electric bike shop with a social and environmental mission opened in Princeton earlier this spring, as the first dedicated electric bike shop in the area.

After paying overhead costs like rent, inventory, and utilities, the owners of Princeton eBikes donate all of the shop’s profits to the Boys & Girls Clubs of Mercer County.

The shop launched after Russ White approached husband and wife Jay and Theresa Wrobel about creating a new bicycle venture.

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