Princeton designated the most bike-friendly town in NJ

Princeton was recently designated the most “bike-friendly” town in the state. Presented with a silver-level Bicycle Friendly Community (BFC) award by the League of American Bicyclists (LAB) in December 2020, Princeton is one of only six BFCs in New Jersey and the only one in the state to attain the silver level. Read more about why we live in the best biking area in the state — and about Princeton eBikes — here

N.J. e-bike shop opens with mission to support kids

A new electric bike shop with a social and environmental mission opened in Princeton earlier this spring, as the first dedicated electric bike shop in the area.

After paying overhead costs like rent, inventory, and utilities, the owners of Princeton eBikes donate all of the shop’s profits to the Boys & Girls Clubs of Mercer County.

The shop launched after Russ White approached husband and wife Jay and Theresa Wrobel about creating a new bicycle venture.

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Princeton eBikes sets wheels in motion for a good cause

So, asks a drop-in visitor to Princeton eBikes: Is this a bicycle or a motorcycle?

Princeton eBikes founder and co-partner Russ White assures the man that despite its compact but formidable-looking electric motor and battery, and its assertive design (part curvaceous retro, part sharp-edged futurism) the device he’s eying — like all the others lining the recently opened store in the Lawrence Shopping Center — is indeed officially and legally a bicycle.

And — with a sales pitch as understated as the operating whirr of the vehicle’s motor — White adds that all sales proceeds at Princeton eBikes after store expenses benefit the Boys & Girls Clubs of Mercer County.

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No, e-bikes aren’t cheating

Often customers come into our shop wondering if they will get the exercise they want using an electric bike, as people typically are looking for a way to start or continue exercising.  More and more research is being done as electric bikes become more popular and many studies have shown that ebikes improve riders’ fitness by increasing people’s likelihood of riding and encouraging people to ride longer.  In addition, while ebikes provide the extra push when needed, they still require effort.  Read more about ebikes and fitness here.