A new electric bike shop with a social and environmental mission opened in Princeton earlier this spring, as the first dedicated electric bike shop in the area.
After paying overhead costs like rent, inventory, and utilities, the owners of Princeton eBikes donate all of the shop’s profits to the Boys & Girls Clubs of Mercer County.
The shop launched after Russ White approached husband and wife Jay and Theresa Wrobel about creating a new bicycle venture.
So, asks a drop-in visitor to Princeton eBikes: Is this a bicycle or a motorcycle?
Princeton eBikes founder and co-partner Russ White assures the man that despite its compact but formidable-looking electric motor and battery, and its assertive design (part curvaceous retro, part sharp-edged futurism) the device he’s eying — like all the others lining the recently opened store in the Lawrence Shopping Center — is indeed officially and legally a bicycle.
And — with a sales pitch as understated as the operating whirr of the vehicle’s motor — White adds that all sales proceeds at Princeton eBikes after store expenses benefit the Boys & Girls Clubs of Mercer County.